The Evidence Behind Our Products
Only 7% of EdTech products have rigorous evidence backing their design. Ours do. Every product is built on peer-reviewed cognitive science, behavioral economics, and learning research.
Only 7% of EdTech products have rigorous evidence backing their design. Ours do. Every product is built on peer-reviewed cognitive science, behavioral economics, and learning research.
These principles guide every design decision across CoinQuest, MarketSapien, and Adulting Academy.
Tognazzini (MIT Media Lab); Nielsen Norman Group
Present core value immediately, then reveal complexity on demand. Our apps show one concept at a time — the next layer unlocks only when the learner demonstrates mastery.
40% reduction in cognitive abandonmentSweller (1988); Mayer's Cognitive Theory of Multimedia Learning
Working memory holds 4 plus or minus 1 chunks. Every screen is audited against Hick's Law. Our interfaces present 2-3 choices maximum per stage. Extraneous elements are ruthlessly removed.
Aligned with Hick's Law decision-time optimizationPaivio (1971); Mayer's Contiguity Principle (2001)
Visual + verbal presented simultaneously yields 6x retention vs text alone. Every teaching moment pairs narration with coordinated illustration at the exact same time.
6x retention improvement over text-onlyRoediger & Butler (2011); Karpicke & Roediger (2008)
Testing during learning boosts retention 30-50% over re-reading. Every module embeds micro-assessments between concept blocks — woven into the learning flow, not bolted on at the end.
30-50% retention boostMcKinsey Digital (2023); Bernstein et al., MIT Sloan
We ask one question at first touch — age, role, or goal — and the entire experience reshapes. CoinQuest grade-locks content. Adulting Academy adapts to life stage. MarketSapien maps your evolution.
71% higher engagement (McKinsey)Cialdini (2006); Freedman & Fraser (1966) — Foot-in-the-Door
Our demos require no signup, no email, no credit card. Each small commitment builds psychological investment. By the time we ask for a subscription, the learner has already invested 15+ minutes.
3-5x higher conversion than gate-first modelsEyal, "Hooked" (2014); Skinner's Operant Conditioning
Unpredictable rewards create habit loops. Surprise celebrations, unexpected badge unlocks, hidden bonus modules, and streak bonuses appear at variable intervals.
3x stronger dopamine response than predictable rewardKahneman & Tversky, Prospect Theory (1979)
Losses are felt 2x more intensely than equivalent gains. Our progress systems leverage this — streaks that can be broken, scores that decay without practice, positions lost without engagement.
2x motivational intensity (Prospect Theory)Nunes & Dreze (2006), Journal of Consumer Research
People who believe they've already started are 2x more likely to complete. Every new user enters with visible progress — recognizing that choosing to begin IS progress.
34% higher completion ratesVygotsky's Zone of Proximal Development; VanLehn (2011)
Our adaptive engine tracks learning velocity, error patterns, time-between-attempts, and domain preference to deliver content calibrated to each learner's zone of proximal development. When you struggle, it scaffolds. When you excel, it accelerates.
Replicates the 2-sigma tutoring advantage (Bloom, 1984)We don't just cite research — we operationalize it. Every design decision maps to a specific principle with measurable implementation criteria.
We are building toward formal efficacy studies as we onboard pilot schools in 2026. If you're a researcher interested in collaborating, reach out.